Serenade Website Visitors with Content Creation
Imagine for a moment, you have inherited a beautiful gramophone player. It's not working as it should, and you want to restore it. You take to the internet to search for providers to help the ole beauty sing again. Which of the two providers below would you choose?
Service Provider 1 merely describes services, pricing, and contact information.
Service Provider 2 describes important basics as provider 1 did but also takes the time to write beyond the basics to include: history, stories, photos, videos, FAQs, maintenance tips, or entertaining uses for gamaphones.
The extra content by Provider 2 makes the company come to life online; the site is more interesting, more relatable, and more useful to read.
Relationship selling can be kick started through the internet. In this case, content can be the catalyst for a consumer to convert from website visitor into lead. Transform your website into a vibrant, dynamic, website.
Photo by PhonoGalerie.com
Trust and likeability can be earned online through content over time through valuable, credible, interesting information on your website; the effectiveness of lead generation via website emerges through great content.
When your content reasonates with your target market, it draws them to your content. And the more they're exposed to your company, the more their interest grows in learning more and doing business together.
Just as when you speak, your writing voice has a quality, tone, manner. Your writing should have a voice of its own that embodies the values of your company.
The content throughout your services, about us, contact us and blog set the tone for the type of business you are and how you serve customers.
Content creates interest in the subject in the mind of the curious consumer. Your content must be interesting, compelling, valuable, unique if it is to work best at attracting clicks from potential customers.