Setting Goals for Your Business Blog
How will you measure the blogs success?
The more time someone spends on your blog, the more they find information on the blog interesting or beneficial. The more they like your content, the more they like the creators of the content.
Hubspot is an outstanding company that surrounds its blog with tons of useful information. It was my go to source for marketing information for so long, that I struggled to understand what Hubspot was since I only knew them for their credible relevant marketing information.
The same can be true of other companies. When the blog or the website can become a go-to point for prospects to understand a subject of interest, they will find it beneficial.
A digital library of blog posts will definitely appeal to people.
Number of Views Per Post
You can measure your blog success by the number of page views. If a blog is more viewed than another blog post, it can show that people have a stronger interest in that particular subject over others.
Number of Social Shares Per Post
Social sharing is a part of a blog post success as it influences the number of views.
When people find a blog post worth sharing with their peers on Facebook or LinkedIn, the potential to reach new contacts or new potential customers increases.
Social sharing is an easy way people recommend companies, products, subjects, or information.
Number of Comments
When people comment on social networks like YouTube it increases the popularity of a post to the provider, YouTube. Content creators are rewarded by the quality of video content they post for others to view. Comments are a benchmark for success or popularity on YouTube.
In the content of your blogs, comments are a way to answer questions, receive feedback, clarify a point, or talk with your potential customers. Example: If you have a blog that deal with purchasing a new home. If you are a realtor, and you have real estate blog, you may want to write about the benefits of buying a home vs. leasing a home. One of the benefits ….
When people start a dialogue in the comment section, they are not only interacting about your content, they’re interacting with one another. The benefit could be that they obtain a greater appreciation for the subject or information on the subject. Consumers definitely want to be better informed on the items that matter to them.
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What will you write about?
Rather than having a single FAQ page, with 20 or 50 of the most frequently asked questions,
You can benefit from an SEO standpoint by allocating an entire blog post on a frequently asked question.
4 questions you can ask yourself to come up with a frequently asked question:
- What are the popular or common questions on individual products/services?
- What limitations should they be aware of before / after making a purchase?
- What will sabotage their success? What will harm their safety?
- What do people typically want to know more about before purchasing?
When will you write?
One or two posts a week is ideal for the slow and steady approach. If you want to see results faster, you should blog more often. In fact, Hubspot research shows a direct correlation between the number of blog posts and the number of new leads. With more blogs, you have more opportunities to be discovered by potential customers seeking your services or products.
How long will it take to write the blog posts?
How long it takes to write a blog post varies by person. Some people are stuck in writer’s block or analysis paralysis, these mental states can delay the time involved writing a blog post.
3 Steps to Write Blog posts more Freqently:
- Identify the reason why you don’t write blogs in the first place.
- Time
- Desire
- Confidence
- Insecurity
- Ideas
- Fear of Criticism
- Take it upon yourself to understand how to overcome the reason.
- Choose to overcome any reasons or pretexts for not blogging on a regular basis.
- Take it upon yourself to understand how to overcome the reason.
- Choose to overcome any reasons or pretexts for not blogging on a regular basis.
Why should I blog for my business?
Customers can find you many ways these days: online and offline. In the online world, blogs are one of the ways customers can find you online. If you are considering a blog for your business, you need to have a plan to help you achieve it. Blog with a purpose. Blog with a plan. Blog with metrics. Prospects can find you through educational content available on your blog: How will you use your blog to contribute towards your online visibility