Inbound Marketing Strategy with Infographic
In the offline world, Inbound Marketing is still a new term. The primary purpose of this blog is describe the basics of inbound marketing strategy. With the proper processes, tools, and implementation it is completely possible to earn significant amount of revenue from internet marketing. By learning about inbound marketing, you can understand how to monetize your internet marketing efforts, to see a positive return on investment.
Many people are visual learners, so let's let the infographic introduce us to inbound marketing 101. This infographic describes the components, sections, and process of inbound marketing. It is easier to comprehend and remember too!
Get Found Online (Owned & Earned Media)
The inbound marketing process begins with using multiple strategies to bring potential customers to your website. Customers find you online through social networks, blogs, forums, videos, advertisements, reviews, referrals, and peers.
Being visible online is how you show the online world, you exist and you're open for business. A website without visibility isn't helping customers. Customers use the internet to find solutions and compare providers. Before consideration, customer need to be aware that the business and the solutions exist.
Once you've adopted the best strategies to improve visibility online. They need to be use purposefully to improve leads and sales. It's quite natural to ask: How many website visitors do I need? What influences how many website visitors I need?
How many website visitors you need varies by business. The number of website visitors is influenced by (1) Visitor to Lead Rate and (2) Number of Leads Needed.
The visitor to lead rate is a statistic that measures how many people visited the website vs how many website visitors become leads. Example: 100 people visit a website, 10 website visitors become leads. The visitor to lead ratio would be 10%. This metric is unique to each business. Without optimization, the visitor to lead ratio for many websites is 1% to 3%. An optimized website can see visitor to lead rate much higher than normal.
The number of leads needed also influences how many website visitors are needed to a website. The more leads you need, the more website visitors you need. If you're aiming to reach a large revenue goal, you'll need more leads and prospects to achieve it, than if you're aiming to reach a small revenue goal. The number of website visitors needed at the website depends on revenue goals.