Where are my customers on social networks?
The main reason to use social media is because potential customers and actual customers are currently using social networks on a daily basis. When it is cystal clear idea who the ideal customer is, it becomes crystal clear where to go to find them online. To find out where your customers are on social networks, let's first answer the question: who are your ideal customers?
Who is your ideal customer?
It is tempting to speak in generalities rather than in specifics, yet for maximum results it is helpful to know exactly who you are looking for. You could determine this by answering the question:
- Who are you best suited to help?
- Which customers are more profitable?
- Who do you would enjoy working with the most?
MarketingProf describes an excellent exercise that helps businesses identify their ideal customers buy finding out three things: highest paying customers, longest staying customers, and publicly praising customers.
As you develop your buyer persona, you can consider determining their likely demographcs, psychographs, and firmographics.
- Company Culture:
- Past Experiences:
- Workplace Influence:
- Workplace Authority:
- New and Old Attitudes,
- Everyday Acitivites,
Firmographics (B2B audience)
- Annual Revenue
- Number of Employees
- Location of HeadQuarters
The list of possible attributes goes on and on, but as you develop your own buyer persona, you can keep this framework in mind as you select social networks to be a part of and how to grow your social community purposefully.
Pingdom published the graphs below relating to the age and gender of people on 24 different social networks. The information is based on Google (June 2012 US Demographic Report).
Some social networks have an even distribution of ages across multiple ranges. Other social networks, a specific range makes up a significant portion of the online community.
With millions of Americans using social networks on a regular basis. You can confidently adopt social networks to expand your company awareness online. Start with a thorough understanding of who your ideal customer is, then choose the social networks with the highest likelihood of having your ideal customers.
To be successful online, you have to be a social cameleon adopting to the written and unwritten rules of a particular culture. There are social netiquette on each social network to be mindful of. In upcoming blogs, we'll explore netiquette to use social networks well.